RRAPP is turning broadcast Radio into an interactive media. RRAPP is a software system that enables listeners to respond to live radio by simply speaking to their mobile device without touching the screen. RRAPP is ideal for instant responses to both DJs on music stations and presenters on talk stations.
WHAT RRAPP DOES
DIFFERENTIATION TO EXISTING CHANNELS:
User friendly
Displays all information via a web dashboard available in the studio.
Built for scale
System handle millions of responses simultaneously.
Simple analysis
Instant analysis of listeners and responses creating graphs and charts on the fly.
Quality data
Geographical and demographic information plus perform sentimental and key-term analysis.
Business opportunity
A new interactive channel to generate sales and leads. A reintermediation opportunity.
Fun and Games
RRAPP is fun for interactive quizzes, surveys and auctions.
RRAPP IN ACTION
Follow the results of one of our interactive quizzes currently being played.
USE CASES
Strike the iron while it's hot. It has never been easier to respond to an advert that has peaked one's interest. Advertisements with a call-to-action can now be effortlessly responded to by the listeners who are driving in their cars simply by saying "yes" and immediately trigger a follow-up response.
Listeners can play a live quiz while driving to work by simply answering questions after promoted by the radio presenter. Radio station can manage thousands of participants simultaneously.
Radio stations can survey hundreds of thousands of listeners simultaneously. Listeners don’t have to touch their phone but simply listen to the prompt and answer. Surveys can be defined or open ended, with geo location or anonymous.
Listeners can at any time send their comments, views and opinions to the radio studio by pressing one button. The radio can receive the comment as audio, text or both. Realtime transcription of audio with sentimental analysis allows radio stations to quickly review user feedback and play out the comments they select.
For a live demo
Get in touch with us
Download
